The 22nd Busan International Film Festival will host Asia’s biggest Virtual Reality (VR) cinema event.
Many film festivals around the world, including Cannes Film Festival, are introducing films with VR technology and moving forwards to new future film developments. Yet, despite the strong interest in VR for the film industry, efforts have not led to notable results due to misunderstandings and inexperience.
Busan International Film Festival concluded an agreement with Barunson Co., Ltd., a leading VR contents company in Korea, and will launch ‘VR CINEMA in BIFF’ in October. It is not a temporary event during the festival period, but represents a long-term project to support VR technology development.
Kang Soo-youn, the Festival Director, mentioned that “Encounter between film and VR technology as well as a good opportunity to become a complementary attempt. It is important to think and find a method for how VR can help films reach a new level. It is a theme that the festival will consistently focus on.”
Daniel Kang, C.E.O. of Barunson Co., Ltd., also commented that “VR is very suitable to combine culture contents. It is a highly valuable technology which can create new markets in diverse fields.” He announced to promote VR combining projects in various industries from now on.
According to the agreement, Busan International Film Festival will open a VR CINEMA venue for ten days at the Busan Cinema Center from its opening on October 12. More than 30 VR films will be screened and a VR CINEMA conference will be held during the Asian Film Market.