Busan is good

Enjoy 30% Off Everything Throughout June at Dongbaek Sanghoe

Enjoy 30% Off Everything Throughout June at Dongbaek Sanghoe□ Located on basement level 2 of Shinsegae Centum City, Dongbaek Sanghoe, a store presenting high-quality local specialties, will offer a 30% discount on all items from June 4 to 30, 2025.○ Jointly operated by Busan Metropolitan City and Shinsegae since 2023, Dongbaek Sanghoe serves as a thriving collaborative platform that helps small and medium-sized enterprises broaden their market reach.□ The month-long promotion highlights new arrivals from the fourth vendor cohort of 2025, which launched this June. Shoppers can browse curated selections from over 30 businesses, handpicked through a rigorous screening process and a Shinsegae-led evaluation in March.○ A wide array of goods will be available at affordable prices: ▲ traditional liquor and craft beer infused with regional flavors, ▲ premium coffee and liquid tea, ▲ artisanal soy sauce and sesame oil, ▲ natural honey and brown rice tofu crackers, ▲ Boogi (Busan’s communication mascot) merchandise, ▲ magnets and keyrings depicting iconic Busan scenery, and ▲ aprons and vacuum-sealed containers.□ Busan will continue to further develop Dongbaek Sanghoe into a go-to destination for locally made brands, with a focus on boosting competitiveness and diversifying marketing strategies.