The City of Busan's slogan
The slogan graphic, "Dynamic" utilizes an energetic and free-spirited font to match the dynamic image of Busan. "BUSAN" utilizes the solid and neat style font to match the identity of Busan as a central city of international trade. The letters US in "BUSAN" underlined by the wave pattern implies 'ourselves'. With the sun pattern, this symbolizes the determination of all citizens to develop Busan.
The wave and sun represent a bright image for this maritime city. Busan is quickly becoming a major global city in the 21st century.
The red represents the cheering fans red uniform that ,starting in Busan, came to symbolize Korean unity during the 2002 FIFA World Cup. The blue symbolizes the sea and the vision of Busan as a maritime city. The orange sun reflects the bright dreams and hopes of the citizens of Busan.
City flower, tree - Camellia
- City tree: Designated on July 1, 1978
The balance of dark green leaves and pink flowers conveys the spirit of the warm hearted citizens. The brilliant ,fresh and deep green foliage of the trees symbolizes the youth and ambition of the people of Busan.
City bird - Seagull
The white wings of the seagull represent purity and peace, reflecting the traditional mind of Koreans
City Fish - Mackerel
「Dynamic, Powerful, Speedy」
The clean image and strong energy of the Pacific mackerel with its blue upper side and silvery white belly perfectly represents Busan as a marine capital endlessly striving to achieve its goals.
The upper triangle represents the universe, space and creation, and the lower triangle means the sea and background. The two waves represent the city's internationalization. The whole image symbolizes balance and vitality.
Mascot " Busan Vision, Busan Vitality, Busan Victory."
Buvi depicts the sunrise and renewal. It represents a spiritual image of Busan as the rising sun, and displays the vision and hope of the citizens to make our city an earthly paradise in the 21st Century.